BRNDNG&ADV

In this gallery are featured my personal advertising works. I take care of the comunication of the shows, events and projects I curate and direct. I learn by doing.

I do not have official experiences in the field of advertising, as working with an agency and making works for clients, but when I was a student I funded an online advertising agency part of the Eurpean IG Students project. I always had a feeling for that industry.

I would like to share with you a story. When I was a young boy I was very fascinated by ads. Do you remember the Tv ad by Nike Soccer that became famous with the catch phrase "Au revoir" by French footballer Eric Cantona? Good vs Evil? I loved it. I wanted to work in advertising, I wanted to work on amazing projects like the one by Nike. Then my life and creativity took me towards other lands but I have always paid careful attention to the advertisting industry, also with a critical mindset and I got interested in #EthicalBranding, advocating for a healthy and positive approach towards users attention, the use of visual spaces, sure, but always loving good ads.

I am looking for new career challanges and I would love to collaborate with an advertising agency. Might the dream of a young boy become a reality of the adult man.

SPAMM PHILOSOPHY is a video art show I curated in Napoli (Italy). I also designed the online visual communication. The event was featuring the works of artists working with digital media and active online creating works inspired by internet cultures.

Through the event we wanted to promote the philosophy on which SPAMM (Super Art Modern Museum), an online video art museum concept created by French artist Systaime, is based on.

The event took place in an art gallery located in the same building of the Institute of Philosophical Studies of the city of Napoli.

The metaphysical 3D hand is revealing, supporting and bringing the internet into the physical space of the gallery to the city of Napoli through the SPAMM Philosophy.

The Koonsthalle - Real Visual Luxury is an online show I co-curated and co-hosted part of the project White Page Gallery/s of which I am the creator and art director.

The Koonsthalle is a show I designed to open and promote a dialogue about the state of the art of contemporary art and the (r)evolution is going through because the spreading of digital media and the growth in the making of digital art, the influences the digital media are having on artists and the new art cultures rising from the internet.

Jeff Koons was chosen as the emblem of the status quo of the contemporary art world. Artists were invited to create digital art inspired by the American artist.

I designed the online visual communication inspired by a work by forever.midi, a work also featured in the show. I also used memes to promote the event, subvertising and culture jamming. I wanted the Koonsthalle to be a statement of the new contemporary art and the ways a show can be designed in terms of branding, art curation and become a viral social media event. The target of the projects are people working in contemporary art, especially online digital art.

About the Koonsthalle - Real Visual Luxury here

The White Page Gallery is a new culture for art curatorial practices based on the values of sharing, collaborations, openness and inclusivity. The White Page Gallery/s are a distributed and decentralized community and network made of independent online galleries in the format of web page hosted on the websites of artists, curators, academies, festivals and other art and cultural operators and aficionados.

I created the concept and also I designed the websites, the brand and the visual communication. I also administrate and moderate the online community on Facebook. The social media communication is very much based on memes and remix culture. I did all the graphic works.

White Page Gallery/s http://www.whitepagegallery.network

contact me

DOM BARRA - ALTERED_DATA

Imperfectionist. Multimedia artist. Digital atypical. White Page Gallery/s Firestarter. If you see a glitch, think of me.

ALTERed_BRNDNG&ADVRTSNG

SPAMM PHILOSOPHY

SPAMM PHILOSOPHY - Official image.

SPAMM PHILOSOPHY - Instagram sotry image.

SPAMM PHILOSOPHY - Cocktail bar service ad.

SPAMM PHILOSOPHY - Facebook event cover.

KOONSTHALLE

KOONSTHALLE - Image designed to promote the open call online.

KOONSTHALLE - Instagram image to promote the open call.

KOONSTHALLE - White Page Gallery/s website banner.

KOONSTHALLE - Facebook event cover.

KOONSTHALLE - Event official image Numero 1.

KOONSTHALLE - Event official image Numero 2.

KOONSTHALLE - Gif used on social media to inform about the reaching of the event open call deadline.

KOONSTHALLE - Meme used to inform artists about the end of the call and that we had received their submission. The end of the call happened on the same day the Cybertruck by Tesla went viral online.

KOONSTHALLE - Gif created using kinetic typography script on Processing. It was used to introduce the White Page Gallery/s FB group members about the motivations behind the exhibition project.

KOONSTHALLE - This image was used before the announcement of the open call and show. Members of the White Page Gallery/s group were invited to help this rabbit in remembering its identity commenting in the post where this image was posted.

KOONSTHALLE - Video made to promote the event open call published online after the publication by ArtReview of the list of the 100 most powerful people in the art where Jeff Koons was not featured. (It is adviced to watch full video on Youtube).

KOONSTHALLE - Meme made to promote the call.

KOONSTHALLE - Meme made to promote the call. Meme released online on the same day the news about the first AI Chinese TV news anchorman went viral.

KOONSTHALLE - Meme made to welcome people to the show and thank all of the artists and people involved in the project.

KOONSTHALLE - The first meme made to promote the open call and the show.

WHITE PAGE GALLERY/S

WHITE PAGE GALLERY/S - This is the first image used for the branding of the project. I wanted to use an aesthetic easy to be recognized by artists working online part of the internet scene and culture.

WHITE PAGE GALLERY/S - This image was used as a test to value people response about the update of the new website grapich and project identity. Also it was meant to get the members of the community used to the new look.

WHITE PAGE GALLERY/S - As the WPG/s are a community, before updating the website I wanted to share the prototype with the members of the network and reach a common agreement and work together on the website development and new fearures.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe used to promote the participation of the WPG/s in the Very Large Works pavilion of the Wrong Biennale 2019.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe used to promote the two slogans of the WPG/s.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe used to promote the WPG/s shows online at the moment of the opening of the Wrong Biennale.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe used to announce that the new website was finally online.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe animated using kinetic typography script per Processing. The gif was used to announce the new features of the website, among which the possibility for the hosts to custom the WPG/s wireframe brand. The new website becoming more dynamic.

WHITE PAGE GALLERY/S - The WPG/s brand wireframe used to invite people to guess who was the new White Page Gallery going online.

WHITE PAGE GALLERY/S - Meme designed for the instructions about how to open a White Page Gallery.

WHITE PAGE GALLERY/S - Image designed to remix the viral meme "Fuck Nudes..." to promote the WPG/s.

WHITE PAGE GALLERY/S - Classic 90's computer icon remixed to promote a poll about the appreciation of the White Page Gallery/s by the members part of the WPG/s group on Facebook.

WHITE PAGE GALLERY/S - Meme designed to promote the healthy WPG/s practices based on the values of sharing, generosity, inclusivity and collaborations. Values that could help the rise of a stronger art scenario.

WHITE PAGE GALLERY/S - Meme designed to promote the importance of a connected network where the members participate actively to the making of the community and how a common goal and interest can make people feel closer.

WHITE PAGE GALLERY/S - Meme designed to promote White Page Gallery/s as a good solution to wash away the dirt from an art world status quo exclusive, expensive and exploitative.

WHITE PAGE GALLERY/S - Image designed to promote White Page Gallery/s remixing the fortune cookie meme.

WHITE PAGE GALLERY/S - Meme designed to invite artists to take part in the White Page Gallery/s.

WHITE PAGE GALLERY/S - Image designed to promote the White Page Gallery/s remixing the Kanye West meme.

WHITE PAGE GALLERY/S - Meme designed to invite people opening a White Page Gallery/s remixing a photo of a brandalism piece hacking a Nike billboard and exploit the brand famous slogan.

WHITE PAGE GALLERY/S - Image designed to invite people opening a White Page Gallery/s remixing a viral meme among people from the Z-Generation.

WHITE PAGE GALLERY/S - Meme designed to promote the common values shared by the people who joined the White Page Gallery/s as hosts and guests.

WHITE PAGE GALLERY/S - Meme designed to promote the White Page Gallery/s.

WHITE PAGE GALLERY/S - Meme designed to promote the White Page Gallery/s exploiting and making irony about the Black Friday.

WHITE PAGE GALLERY/S - Meme designed to promote the White Page Gallery/s as a good art practice and methodology online.

WHITE PAGE GALLERY/S - Meme designed to promote the value of hospitality and openess on which the White Page Gallery/s is based on as a good art practice and methodology online.

WHITE PAGE GALLERY/S - Meme designed to promote the White Page Gallery/s inviting people to join our network and community.

WHITE PAGE GALLERY/S - Meme designed to remember to the members of the group about the rules of White Page Gallery/s Facebook group.

ALTERED_DATA'S WPG

MACHINE RENAISSANCE | DIGITONICA - Image I designed for the show I hosted on my WPG featuring the works of russian artist and musician Digitonica. This image was used to promote the event across various social media.

12.5.14, DESIGNER

MACHINE RENAISSANCE | DIGITONICA - Image I designed for the show I hosted on my WPG featuring the works of russian artist and musician Digitonica. This image was used as cover for the Facebook event.

12.5.14, DESIGNER

COMPOSITION 831782 | forevermidi.com - Image I designed to promote the project by italian glitch artist forevermidi.com I hosted on my White Page Gallery, Altered_Data's WPG.

12.5.14, DESIGNER

dom barra - altered_data

KOONSTHALLE - This image was used before the announcement of the open call and show.
Members of the White Page Gallery/s group were invited to help this rabbit in remembering its identity commenting in the post where this image was posted.

KOONSTHALLE - Video made to promote the event open call published online after the publication by ArtReview of the list of the 100 most powerful people in the art where Jeff Koons was not featured.
(It is adviced to watch full video on Youtube).